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8.8 times more cited by other publications than average

This publication in Tobacco Control has been cited 51 times. 9% of its citations have been received in the past two years.

Compared to other publications in the same field, this publication is extremely highly cited and has received approximately 8.83 times more citations than average.

Training of Filipino Youths to speak the TFG language

We had the privilege to listen to several Filipino youths present what they understand of the Tobacco Free Generation International Social Movement on 9 January 2021. This was under the leadership of Mr Russel Sarmiento of Dinalupihan, the Republic of Philippines. These youths presented well and confidently. They also added in their independent opinion on how TFG is better and more harmonious in PREVENTION than what the rest of the world is doing now in pushing for legislation that will curb smokers. We learnt this analogy from this Filipino team “The Minimum Age Law creates that Forbidden Fruit effect like how Adam & Eve, in the Garden of Eden, were told not to eat the fruit”. Congratulations to these youths for adding value to the global TFG Endgame narrative. We are proud of you all!

British Medical Journal on the FCTC Treaty

“We did not, in the end, find that this treaty accelerated decline in tobacco consumption.”

“…our methods, which represent – to our knowledge – the most rigorous evaluation of any international law ever conducted. We did not find any of the 3 kinds of effects.”

– Steven Hoffman, 2020

WHO Director-General Dr. Tedros recently said “Since it came into force 13 years ago, the Framework Convention on Tobacco Control remains one of the world’s most powerful tools for promoting public health,”.

But is it?

That’s what a study just published on tried to investigate – one of which pulls together all the data we have on smoking rates, from 1970 to 2015, and then a quasi-experimental study which tries to model what the effect of the FCTC has had.

Steven Hoffman, and Matthieu Poirier from the Global Strategy Lab at York University join us to explain what their research means, and why it’s time to double down on our attempts to reduce smoking.

Tobacco Free Generation @ World Conference on Lung Cancer 2020


Envisioning a Tobacco Free Generation

Presenter Heng Nung Koong, MD, founder and director of the Tobacco Free Generation International, discussed this topic during the Education Session “The ‘How To’ of Modern Tobacco Control” (ES21). In 2010, Dr. Koong wrote a journal article, “Phasing-Out Tobacco: Proposal to Deny Access to Tobacco for Those Born from 2000” as a way to think about new generations of never smokers and how best stop them from ever becoming tobacco users.

Cultivating Future TFG Leaders@Foon Yew High School, Malaysia

Statue of Confucius at Foon Yew High School, Johor Baru, Malaysia

子曰“因材施教”与“有教无类”。这也是无烟新一代(TFG)的所秉持的教育精神。为了预防年轻人染上烟瘾,TFG团队(Dr Koong, Dr Lynn 和 Emma)于2020年1月16日和2月29日到访位于马来西亚柔佛州的宽柔中学。我们有幸和约20名宽中的学生交流,探讨烟草对吸烟者乃至整个社会的害处,以及TFG将如何克服这些烟草有关的问题。

这是新山宽柔中学同济会副会长,叶姿贤,对分享会的感想:“(TFG团队) 很用心地把TFG倡导的内容传授给学生们,不只是一昧地传授无烟草的概念,更是训练同学们的表达能力以及自信,让他们可以继续感染同侪,从而实现TFG的愿景。当今社会抽烟者日益增加,身为地球的一份子,我们都有责任阻止情况继续恶化。然而,同侪之间的鼓励与渲染是最有效的方式,因此我认为TFG的概念有必要在青少年的圈子里广泛宣导,使抽烟者不再增加,甚至不再有抽烟者出现。如今我们正协力倡导TFG,愿所有人能够一同努力,创造无烟草新一代。”
新山宽柔中学教师,杨珮云老师,对TFG也给予极高的评价:“TFG programme 借由数据、机密文件、传媒包装等,充分展示烟草公司如何欺骗年轻人的手段。课程的信息多元丰富,深入浅出。(TFG团队)耐心地指导学生,学生们具有更大的信心,以一颗刚强谨守的心,拒绝烟草,更在反烟草运动上,寻见自己的能力,奉献个人力量。透过年轻人兴起,表决不吸烟,当无烟草一代的信念已经传递并且凑效,许多生命必然获得拯救。就如课程最后,无烟草世代的宣告:烟草将有末后的时刻,因为“龙”世代的火焰更甚于一支打火机(The blazing fire of the dragon generation is more powerful than a lighter. ) ”

Birth-year based, compulsory education law

As we recognise that education is the most important for our future generations, we, in Singapore, made this birth year based law for future cohorts born after 1 January 1991. Shouldn’t we have a birth year based law to protect the health (probably even more important, if not the same as education) of our future generation?

Philippines TFG Filipinas

PROVINCIAL Hataw Run Bataan Grand TFG Run 6 Dec 2019

From Congressman Joet Garcia : ‘Heartfelt thanks to all who joined the run cob: Hataw run bataan grand ttfg run!

More than 15,000 bataeño woke up early, hataw and running to show their appreciation to healthy lifestyle in the daily workout of the ttfg movement.

The last phase of 2019 hataw run bataan has recorded the most runner in the history of our province! We expect that this program will be more fun and big. Time will come that we can like this in world renowned New York and Tokyo marathon that extends to more than 50,000 runner.

Thank you so much to the provincial government of bataan for the leadership of gov abet, Vice Gov Cris, bokal, Dr. Osang and pho, city government of balanga in leading Mayor Francis, Vice Mayor Vianca, councillors, Dr. Mart and cho, sir cholo and health promotion board, Youth Health Ambassadors, all towns in leading their mayors, barangay officials, Deped in leadership of bataan sds dr. Romeo Alip and balanga sds dr. Ronnie Mallari, all ngas and members in the inter-Agency technical working group.

More thanks to my colleagues at the congressional district office in leadership of cos Jett! The Victory of 2019 hataw run bataan is the fruit of your dedication and diligence to serve.

Long live the bataeño!


TFG2 at Dinalupihan

Well done Dinalupihan team. I see sincerity, determination, unity, commitment, courage against the tobacco industry and therefore global, public health leadership. Cheers also to the adult leaders of Dinapulihan for standing firm in supporting your fearless youths to protect TFG2 TOBACCO FREE GENERATION, THE FUTURE GENERATION”

Feedback from one of the TFG Singapore team members DY ” Love this! As a former partipant in the TFG movement from Singapore, I am proud to see my Filipino brothers and sisters promoting this movement with such passion and veracity that can only be found in those who truly believe in the cause they fight for. As the current generation, it is our duty to step up and do our part to fight the tobacco epidemic in any way we can. Social media is one of them; it is an excellent way to spread information quickly and effectively. Since many people have access to smartphones and use social media often, I hope that this video will reach as many people as possible, and inspire them to support the TFG movement

Well said DY!

Raffles Institution’s 17 year old students reaching out to 12 year olds to keep them away from Nicotine

Congratulations to our Tobacco Free Generation Advocates from the 2018 GapSemester programme. Regan, Ethan and Shashank mastered their TFG materials and confidently delivered the TFG sub themes to leave permanent impressions in these juniors. Shashank graduated from Concord Primary and it is exemplary that he has reached back to his alma mater, bringing along his fellow Rafflesians. Thank you Concord Primary for welcoming TFG last 18 October 2019. Your students were very attentive and participatory. Congratulations Concord Primary for these well behaved learners.


Shruti: The public were generally very receptive towards our advocacy and we were able to target people from various age groups which definitely gave us an added boost. Being able to contribute something back to the community with Tobacco Free Generation has been enlightening and heartening. We are definitely sure that our activities have brought about a positive impact to the community!!

Jessica : I was surprised that most of the participants were so enthusiastic about playing the games, especially the chapteh and five stones, and that so many of them would support the idea of a Tobacco Free Generation. 

Francine : I thoroughly enjoyed interacting with the public and getting to know more about their opinions on tobacco free generation. Overall, I had a meaningful experience participating in this! F

Hui Bin : Not only was this experience rewarding and fulfilling, I also had a lot of fun learning how to manage a large group of public when the booth was very crowded. I learnt to quickly toggle between speaking English and Chinese quickly when needed, and learnt to manage and motivate different types of people. Overall, it was an extremely enriching experience for me. 

Sophie : It was an interesting experience as I had never had such an opportunity to interact with so many members of the public before. This experience was worth my Saturday afternoon. I also feel that the tobacco-free generation idea is an interesting and possible more effective take on curbing smoking. 

Chloe : It was an opportunity to learn more about tobacco free generation and about how youths are easily influenced to smoke as I am not usually exposed to these youth. I was heartened to see so many people in support of this cause and even smokers who responded that they were more inclined to stop smoking! Overall, it really was a valuable experience! 

Yun Han : I had an enjoyable experience interacting and teaching the public. Many knew about the harmful effects of smoking quite thoroughly too, given the amount of awareness raised about it by the government. However, I think that this activity promoted this message a step further. It is no doubt that the public would be more willing to encourage their family and friends to not pick up smoking too! Overall it was really an interesting and meaningful experience for me! 

Amelia : I think that this journey has been very enriching, from the planning to the execution of this initiative. I think it was very heartening to see our participants from different ages and walks of life enjoying our activities and the traditional games, and so many of them saying that they learnt something from our activities and would support the idea of a Tobacco Free Generation. 

Natalie : The volunteering experience overall was definitely very enriching and I felt that my time was well-spent for a good cause! Personally, I also learnt about the negative effects of smoking and the vision of a tobacco free generation. During the event, it was heartening to spread the message to young children in whatever small way I could and seeing them pledge to support the TFG at the end made me feel a sense of satisfaction. Maybe, in whatever small way, I contributed towards another child choosing to never smoke.


Heidi :It was a meaningful and fulfilling experience for me. When asked if they would take up smoking in the near future, the public also indicated that they would not and some even supported having a tobacco-free singapore. Overall, it was a good experience. 

Shermaine : I think the most unexpected thing was many people were happy to be playing the games they played during their childhood. They shared their childhood memories with us. People of all walks of life bonding through the games drawing in the younger generations trying out the games. The public was also very supportive of tobacco-free generation ideas. I think one of the best parts was interacting with young children.

HY :I think the best part of this initiative was when we saw participants interacting with each other. An example would be when people from the older generation demonstrated how to play traditional games for the younger children and of course when they were receptive to our message and supported our cause! 

Natasha : I had a meaningful experience promoting for Tobacco Free Generation. Most did say that they would tell their children not to smoke as they understood the dangers of smoking. They could help us spread the message of a TFG future too. Overall, it was very fun and heartening to see so many people participating actively!

Rebecca :Volunteering that day was extremely meaningful. I appreciate the promotion of a tobacco free generation. I felt proud that I could spread awareness on this.

Giselle : It was quite a fulfilling experience as I’ve never interacted with so many people before. Sharing and spreading the message to stay away from smoking has been quite successful in a way though we were met with many non smokers. I think if we had more teenage visitors, it’d have been more successful. Overall, it was a meaningful experience and I really enjoyed it! 

Bernice : From volunteering that day, I realised that children are easily influenced by their elder siblings and parents. They may very well also affect bigger decisions such as whether or not to pick up smoking. This is why I  was especially happy when parents encouraged their children to learn about the project’s message and together pledged to support a Tobacco Free Generation.

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