Definition of Endgame by Prof Ruth Malone et al.

The TFGi Endgame is able to integrate into the structure of the tobacco prevention mechanism (through mass education of the young ones) in any society, enhance and/or facilitate the political will, and lastly, provide the impetus for society as a whole, to accept and implement the change.

Announcing that a country aims to achieve a ~ 5% smoking prevalence is not an endgame but an aspiration because such announcements lack implementation details at the top and on the ground.

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