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Advocating by Raffles Institution’s students. Singapore

We congratulate the four Raffles Institution students for reaching out to 12 year old students before these younger ones are tempted by smoking or vaping.

5 and 7 August 2019 : Four 17 year old students who learnt about TFG last year, stepped forward to explain TFG to the younger peers as part of their Community Outreach Project. There was immediate engagement as they were sharing as peers. They were neither imposing a top down enforcement nor showing the deaths and diseases of nicotine addiction. They discussed.


TFG & the Definition of Endgame

Endgame initiatives are designed to change/eliminate permanently the structural, political and social dynamics that sustain the tobacco epidemic, in order to achieve within a specific time an endpoint for the tobacco epidemic

2010 Editorial “Imagining Things Otherwise” by Prof Ruth Malone. Benowitz 1994, Borland 2003, Callard 2005, Khoo (TFG) 2010, Procter, Thomson

2011 The start of the Tobacco Free Generation Endgame Social Movement in Singapore lead by the founder.

2012 World Conference On Tobacco Or Health : Endgame in Tobacco Control ” Radically Dangerous, Visionary Leaders or both?” Tobacco Free Generation was very well accepted at this international meeting in Singapore

2013 The start of the Tobacco Free Generation Endgame Education Modules

2014 Tobacco Free Generation received multiple international endorsement and global traction

2015 Tobacco Free Generation Endgame Social Movement starts in the Philippines.

2013 May Supplementary Issue Tobacco Control

Overcoming misunderstandings of TFG

This has been labelled against TFG in 2016 : “Such a cohort ban would be easy to circumvent, … For example, a person affected by the ban could buy cigarettes overseas, or get an older relative or friend unaffected by the ban to buy cigarettes for them”.

Think beyond : These scenarios exist even with the Minimum Age Law (the affected cohort buying overseas or above 18 buy cigarette for the under 18). They are inappropriate application to negate TFG.

The World’s First TFG City. 2016/7

Tobacco Free Generation International (TFGi) continues to congratulate and work with the people of Bataan, Philippines on the Tobacco Free Generation Endgame social movement. Starting with a community-wide, TFG tobacco prevention education curriculum in 2015, we shared our materials with the local leaders who continued the education across their entire community. Hard work and perseverance from grass-root leaders like Sir Cholo and his team, Sir Jernie and many others went out to schools to change mind-sets. It is these new generation of youths who then asked for the implementation of TFG principles and policy to protect their future generations.

After a 32,000 persons petition to the local Mayor, the community celebrated with a 16 thousand plus participants, record breaking dance event and received the World’s First Tobacco Free Generation City Award from TFGi.

A reflective piece from a youth who presented TFG in Jakarta. Oct 2018

Age does not determine one’s power when it comes to advocacy and spreading knowledge : Read Jancy’s reflection, 17 year old student.

“I was given the chance to present to a group of university students, aged between 20-23 years old. Being only 17 and only studying in high school, I was not sure how seriously they would take my presentation or how much impact I could bring. I was hesitant and unconfident at the start. However, as I watched Emma, another girl who was on the trip with us, presenting, I suddenly realised that age did not matter. Emma was only a year older than me, yet she had given such a good speech to grasp the attention of the students. I noticed that what had allowed Emma to effectively deliver her message, was her courage and her passion in conveying what she had felt strongly about. In the end, whether we are younger than the audience we are targeting or not, it doesn’t matter. What is important, is our passion and conviction when it comes down to sharing. This inspired and motivated me to be more confident in my presentation. As I presented again at the University of Indonesia, I made sure that my words came from my heart and not from the script I had prepared.” 

“Following this, we had another workshop for kindergarten teachers, at a kindergarten in Bogor. This time, it was teachers we were presenting to. The same however, applies. Age didn’t matter. Regardless of the fact that whom we were presenting to were older than we were, it didn’t change their desire to learn or our desire to share our thoughts and knowledge. I have come to understand that so long as we are passionately pursuing something, that is all that matters. Passion brings people further and passion also connects people.

“Stepping out of my comfort zone and presenting in front of a large group of people has taught me that sometimes it takes courage and a leap of faith to do what we might think is impossible or difficult, to realise that it is actually much simpler and more fulfilling than we think it is.”

Are you comfortable standing in front to convince several hundred students of a new social norm?

The Tobacco Free Generation Education Ecosystem includes direct communications with the young at their vulnerable age to share various evidence-based, Tobacco Free Generation concepts for that lasting impression across the cohort. We thank North Vista Primary School, Singapore for inviting us to share, role play and reflect on 19 September 2018

We are greatly appreciative to North Vista Primary School and Sengkang Health for inviting us to share the Tobacco Free Generation notion to 650 eager and well behaved students this morning.  Dr Koong demonstrated the withdrawal symptoms of a smoker craving for a cigarette. In showing the students that majority of smokers were unknowingly addicted when they were young, he reminded everyone that the person smoking is NOT the culprit. Instead, we show to the students to display care, love and understanding to their family members who are smokers while encouraging them to stop. Preventing their peers from starting to smoke is also care and love. However cool smokers look as they relish their cigarettes outside shopping malls, stay away. Well done, North Vista Primary, Singapore

Y.O.U.T.H.S’ O.P.I.N.I.O.N

Read these opinion pieces from Singapore youths.

21 Jan 2019 “Implementing no-smoking zones could be problematic as enforcement actions could generate unhappiness and anger among smokers. This may even lead to physical assault or injuries.”

4 Feb 2019 “Birth year-based policymaking sets more ideal standards on the younger generation while still respecting older policies implemented on preceding generations.”

17th World Conference on Tobacco or Health Declarations announced at conference close Dr Harry Lando, Chair of the WCTOH Organizing Committee

WCTOH 2018 Declarations

  1. We call on governments to unite with civil society to stop tobacco industry interference and accelerate implementation of the WHO FCTC using a whole of government approach.
  2. We urge governments, scientists, research entities, foundations, and civil society organizations to reject or cease engagement with the Philip Morris International-funded Foundation for a Smokefree World and other initiatives of the tobacco industry
  3. We adopt the Cape Town Declaration on Human Rights and a Tobacco-free World
  4. We call on African governments to operationalize the Addis Ababa Action Agenda on financing for development that recommends increasing tobacco taxes as an untapped, sustainable domestic resource mobilization strategy, for accelerating the implementation of the WHO FCTC in Africa
  5. We call on Parties to actively engage in the development of the WHO FCTC Medium Term Strategic Framework and Plan and to endorse them at the forthcoming eighth session of the Conference of the Parties of the WHO FCTC.
  6. We support the concept of a tobacco free generation and commit to empowering youth involvement and advocacy as a means to achieving a tobacco free world.
  7. We call on Finance Ministers to actively support the WCTOH 2018 Declarations by prioritizing sustainable funding for tobacco control and ceasing public and private investment in the tobacco industry.
  8. We call on governments to extend as a priority, fiscal policies to continually decrease the affordability and accessibility of tobacco products
  9. We call on the Parties to the WHO FCTC to integrate gender based data collection and reporting into Party reports to the Conference of the Parties on their implementation of the WHO FCTC by COP9.
  10. We call upon the International Labour Organisation (ILO) to align with the decision of the UN Economic and Social Council (ECOSOC) and end its collaboration with the tobacco industry immediately
  11. We call upon governments to develop a plan by 2021 for phasing out the sale of tobacco products.

Youth pre-conference delegates unite to build a tobacco free generation

President of the Youth Committee, Inge Kleinhans drew the conference to a close, reading the conference declaration: “We commit to the fight against tobacco and call for the implementation of Tobacco Free generation in our time. For this, we propose a birth year of 2010 beyond which children will no longer be able to purchase cigarettes. We commit to support the global tobacco free generation movement, as well as to the creation of Tobacco Free Africa, a youth driven platform with a mandate to facilitate the Tobacco Free Generation movement throughout Africa.

TFG-Raffles Institution @ Philippines

Congratulations to 10 Year 3 boys from Raffles Institution Singapore in advocating for Tobacco Free Generation at the Philippines in August/Sept 2018. Together, we shared TFG knowledge across several municipalities and congratulated them for their TFG progress.

TFG @ Sengkang Primary School

Tobacco Free Generation thank Sengkang Primary School for hosting us in another TFG education session on 16 October 2017 to 660 students, aged 10 to 12. In this event, the children learnt about not being a replacement smoker by watching the easily available, internet materials on secrets of the tobacco industry. We also seen a phenomenal role playing by student Sufian, aged 10 when he role-played as a chronic smoking parent. In this un-rehearsed smoking father role, he committed to stop smoking upon hearing that people will stop blaming him for his smoking. Instead, together, the smoker and non-smoker start protecting the future generation from smoking through the TFG ideology.


Sengkang primary

TFG @ Yuan Ching Secondary School

TFG was invited by Yuan Ching Secondary School to present to their students on 2 August 2017. We shared the rationale and progress of this social movement, with a special emphasis that a core element is not to target smokers who are unfortunately addicted before they are well informed. Compounded by the vulnerable phase of their adolescence where psychosocial maturity lags behind intellectual maturity, they are induced to experiment by ill-intended, social networks, visuals of smokers relishing their cigarettes and insidiously drawn by an extremely addictive chemical.



TFG @ Krabi Thailand

Tobacco Free Generation International thank the Southeast Asia Tobacco Control Alliance (SEATCA) for the invitation to present the Tobacco Free Generation Social Movement at their “Sustaining the Campaign for Smoke Free Cities in the ASEAN” meeting on 13-14 October 2016 at Krabi, Thailand. Presenting the TFG progress were Congressman Joet Garcia, Mayor Francis Garcia and TFG Founder, Dr Koong Heng Nung. Delegates welcomed the approach while others, who have been introduced to the ideology in the past, continue to acknowledge that it is the correct social approach. The Filipino leaders endorsed the socially inclusiveness of this ideology as depicted and nurtured by Dr Koong, the TFG founder.



TFG @ Asean Youth Forum on Tobacco Control, Bangkok

TFG was invited to share at Asean Youth Forum on Tobacco Control, Bangkok Thailand on June 29 – 30. We shared the tobacco free generation message to 80 participants from ASEAN region. The Thai PM and Minister of Tourism and Sports also took time off from their busy schedules to meet the participants. TFG is glad and appreciative of the Thai government’s efforts in protecting the younger generation from the harms of tobacco.







We were invited to Raffles Girls’ Primary School on the 10th April to share the pride of the Tobacco Free Generation. A total of 1200 students attended this assembly session. Through role-playing, we were heartened that these primary school girls clearly identified that those contented-looking smokers outside malls, were actually suffering from withdrawal symptoms, minutes before lighting up. A Primary 5 girl also bravely volunteered on a separate role-playing to bring home the message that we are not antagonistic to a smoker as many, were unknowingly addicted when they were young.


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