Editor-In-Chief of the Tobacco Control journal, Prof Ruth Malone collated several key ideas/approaches published over the years into an Editorial article titled “Imagining Things Otherwise”. Thereafter, these ideas were presented at the 2012 World Conference on Tobacco Or Health (WCTOH) under the title “Endgame in Tobacco Control: Radically Dangerous, Visionary Leaders or Both?” held at Suntec City, Singapore. It was the first time that TFG was presented to the world by A/Prof Koong Heng Nung (koonghn.tfg@gmail.com) and Prof Jon Berrick.

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