Tobacco-Free Generation is a social movement that re-balances the landscape of teenage smoking and vaping addiction. It started after the concept was published and recognised as an international Tobacco Control Endgame (2011). Thereafter, an international education ecosystem was started from 2012. Since then, thousands of youths from different countries want to be the better educated, Tobacco-Free Generation that do not become ‘replacement smokers’ to the tobacco industry.
International organisations and tobacco control experts have also written independently to endorse the concept and social movement. By 2016/2017, we successfully helped create the world’s first Tobacco Free Generation law. Our increasing global traction is because TFGiEndgame overcomes the many blind spots that have been holding the world back from eradicating nicotine addiction effectively over the past decades.
With this TFG education ecosystem, our experience is that every stakeholder group across any society has a much clearer perspective and supports TFG. Youths, having learnt TFG, become the generation that say ‘NO’ to cigarettes/vaping and are able to look after themselves and their peers better.