Youth Feedback to Tobacco Control Strategies. 2016

Background : Youths are more likely to rebel against messages perceived to inhibit their independence. In order for antismoking campaigns to be effective with this population, adopting evidence-based strategies is crucial. In this study, we examined youths’ reaction to past and ongoing antismoking campaigns, and delineate effective and ineffective components of campaigns as identified by them”

Youths preferred antismoking messages that used a positive tone, low-fear visual images, ‘low-controlling language’ and genuine spokespeople

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HN Koong

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