We are the Tobacco Free Generation (TFGiEndgame)

Tobacco Free Generation is a social movement that re-balances the landscape of teenage smoking and vaping addiction. It started after the concept was published and recognised as an international Tobacco Control Endgame (2011). Thereafter, an international education ecosystem was started from 2012. Since then, thousands of youths from different countries want to be the better educated, Tobacco Free Generation that do not become ‘replacement smokers’ to the tobacco industry. 

International organisations and tobacco control experts have also written independently to endorse the concept and social movement. By 2016/2017, we successfully helped create the world’s first Tobacco Free Generation Law. Our increasing global traction is because TFGiEndgame overcomes the many blind-spots that have been holding the world back from eradicating nicotine addiction effectively over the past decades. 

With this TFG education ecosystem, our experience is that every stakeholder group across any society has a much clearer perspectives and support TFG. Youths, having learnt TFG, become the generation that say NO to cigarettes/vaping and are able to look after themselves and their peers better.

TFG International Timeline (to 2019)

Since the publication of the seminal paper “Phasing out Tobacco” in the Tobacco Control journal (2010) and being recognised as an Endgame (2011), the TFGiEndgame Education Ecosystem entails creating better content, delivery and...

Training of Filipino Youths to speak the TFG...

We had the privilege to listen to several Filipino youths present what they understand of the Tobacco Free Generation International Social Movement on 9 January 2021. This was under the leadership of Mr Russel Sarmiento of Dinalupihan, the...

British Medical Journal on the FCTC Treaty

“We did not, in the end, find that this treaty accelerated decline in tobacco consumption.” “…our methods, which represent – to our knowledge – the most rigorous evaluation of any international law ever...

Tobacco Free Generation @ World Conference...

Envisioning a Tobacco Free Generationhttps://www.iaslc.org/iaslc-news/ilcn/envisioning-tobacco-free-generation Presenter Heng Nung Koong, MD, founder and director of the Tobacco Free Generation International, discussed this topic during the...

Cultivating Future TFG Leaders@Foon Yew High...

Statue of Confucius at Foon Yew High School, Johor Baru, Malaysia 子曰“因材施教”与“有教无类”。这也是无烟新一代(TFG)的所秉持的教育精神。为了预防年轻人染上烟瘾,TFG团队(Dr Koong, Dr Lynn 和 Emma)于2020年1月16日和2月29日到访位于马来西亚柔佛州的宽柔中学。我们有幸和约20名宽中的学生交流,探讨烟草对吸烟者乃至整个社会的害处,以及TFG将如何克服这些烟草有关的问题。...

Birth-year based, compulsory education law

As we recognise that education is the most important for our future generations, we, in Singapore, made this birth year based law for future cohorts born after 1 January 1991. Shouldn’t we have a birth year based law to protect the health...

TFG at Mariveles, Bataan, Philippines 31 Dec...

Well done TFG Advocates Von Harley (from 2018) and Bea Santos (from 2017); Well done Sam. Thank you Barangay Baseco, Mariveles for enabling better knowledge for your children.  Thank you for preventing others from being addicted though better...

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