More of the same not likely to work: This study finds no evidence to indicate that global reduction of cigarette consumption has been accelerated by the FCTC treaty using either ITS or event modelling.

This null finding, combined with regional differences, should caution against complacency in the global tobacco control community, motivate greater implementation of proven tobacco control policies, encourage assertive responses to tobacco industry activities, and inform the design of more effective health treaties.

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HN Koong

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