Endgame initiatives are designed to change/eliminate permanently the structural, political and social dynamics that sustain the tobacco epidemic, in order to achieve within a specific time an endpoint for the tobacco epidemic
2010 Editorial “Imagining Things Otherwise” by Prof Ruth Malone. Benowitz 1994, Borland 2003, Callard 2005, Khoo (TFG) 2010, Procter, Thomson
2011 The start of the Tobacco Free Generation Endgame Social Movement in Singapore lead by the founder.
2012 World Conference On Tobacco Or Health : Endgame in Tobacco Control ” Radically Dangerous, Visionary Leaders or both?” Tobacco Free Generation was very well accepted at this international meeting in Singapore
2013 The start of the Tobacco Free Generation Endgame Education Modules
2014 Tobacco Free Generation received multiple international endorsement and global traction
2015 Tobacco Free Generation Endgame Social Movement starts in the Philippines.