TFG : Cultivating Endgame Advocates since 2011. Read Jamie Tam’s 2013 article in Tobacco Control Journal

Effective tobacco endgame education:

▸ inspires questions about why tobacco receives far less attention relative to other public health problems given the magnitude of the epidemic;

▸ asks students why near eradication and minimal exposure remains the desired standard for other public health problems and not for tobacco;

▸ emphasises exploitative corporate practices as barriers to the tobacco endgame;

▸ draws parallels with other public health end- games achieved as with smallpox and polio;

▸ encourages students to think critically about endgame strategies that have already been proposed and generate new ones for consideration.

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HN Koong

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